The things we're all thinking, but nobody's saying about being 50+
Advanced Adulting is life after 50, life after 60... the next version of us. Midlife, reinvention, aging parents, getting older out loud, no filter.
CONTENT
FOR BRANDS
Sponsors & Partners
How to reach the group with the largest spending power of any demographic.
Reach is rented, Trust is earned.
Brand Partnerships
Caregiving
UGC
Partnering to reach the 50+ market
ongoing integrations, sponsored segments, and campaign tie-ins across the content, built around a 45 to 70+ audience with real spending power in the verticals that matter
Financial Services
Travel
Health & Wellness
Lifestyle, Home, Fashion
UGC
Branded content shot in my voice: product features, testimonials, and campaign clips built for your own channels and paid spend, not just mine.
Caregiving Partners
Ongoing integration with the Sandwich Generation audience: aging-in-place, home care, and caregiving brands built into the content itself, not just an ad read.
About Bradley
Fifth-generation West Texan. Started writing about Gen X in 1995, when JobSmarts for Twentysomethings became the first Gen X career book and landed on the Wall Street Journal bestseller list. Years in corporate and executive search followed, then Advanced Adulting, built from scratch. Five best-selling books. Based in San Diego.