SPONSOR EXECUTIVE SUMMARY & BENEFITS

ADVANCED ADULTING: A NEW VIDEO PODCAST FOR GROWN A** ADULTS NAVIGATING MIDLIFE & BEYOND.

Advanced Adulting is a groundbreaking video podcast hosted by Bradley Richardson, a 5x author and trusted voice for Gen X. This weekly show targets adults aged 45-65+, addressing the unique challenges and opportunities of midlife and beyond. With an existing engaged audience of 300,000+ followers, we offer sponsors unparalleled access to this influential demographic.

About the Host:

Bradley Richardson is a fiftysomething best-selling author, one of the leading voices in midlife personal development, and known for one of the first books aimed at Gen X. Featured in WSJ, USA Today, and Fast Company, Bradley brings 30+ years of experience connecting brands with this often-overlooked audience.

Podcast Format:

  • Weekly video podcast on YouTube (40-55 minutes) Added to other platforms throughout the week.

  • Long-form interviews & conversations with celebrities, experts, and thought leaders

  • Topics: health, relationships, longevity, lifestyle, aging parents, adult children, menopause, career transitions, retirement planning, and financial security.

Audience Profile:

  • Primary demographic: Adults 45-65+ (Gen X & Young Boomer)

  • Equally distributed M/F

  • Global Audience Primarily US

  • 300,000+ engaged followers across social media platforms

  • OVER 80% of the audience is within the target age range of 45-65+

  • Location | Primarily US | Global Audience Includes UK, Australia, Canada, EU.

  • High spending power and decision-making influence.

BENEFITS OF SPONSORING ADVANCED ADULTING

Partnering with Advanced Adulting offers a unique opportunity for brands to connect with a dynamic and engaged audience at a pivotal stage in their lives. 

As one of the leading voices for Gen X adults navigating midlife and beyond, we provide a platform that resonates deeply with listeners seeking meaningful conversations and practical insights.

By aligning your brand with our podcast, you can tap into a wealth of benefits that extend far beyond traditional advertising or social media-sponsored posts.

 Here’s why sponsoring or partnering with us is a smart investment for your brand:

  1. Targeted Demographic Reach: Access to a highly engaged Gen X & young boomer audience (ages 45-65+) with significant spending power and decision-making influence.

  2. Expanded Promotion: Benefit from exposure beyond the podcast episodes through extensive social media promotion, email marketing, and short-form content derived from the show.

  3. Dedicated Content Opportunities: Potential for sponsored episodes or segments featuring company executives or clients, allowing for in-depth exploration of relevant topics.

  4. Multi-Platform Visibility: Presence on YouTube as a video podcast, plus audio distribution channels, maximizing reach and engagement.

  5. Lead Generation & Client Acquisition: Opportunity to gather valuable consumer data and potential client information through tailored promotions or offers.

  6. Brand Association: Align with a trusted voice in personal development for midlife adults, enhancing credibility and relevance.

  7. Interactive Engagement: Participation in segments, guest spots, interviews with executives or clients and meetups foster direct connections with the audience.

  8. Content Longevity: Benefit from ongoing exposure as episodes and clips continue to be shared and discovered over time.

  9. Targeted Ad Spend: Efficiently reach a specific demographic interested in personal growth, financial planning, health, and lifestyle improvements.

  10. Community Building: Engage with a growing community of midlife adults actively seeking products and services relevant to their life stage.

  11. Authentic Integration: Potential for natural, contextual product or service mentions within relevant discussions, increasing impact and recall.

By partnering with Advanced Adulting, sponsors can achieve not just brand exposure, but meaningful engagement with a valuable audience, potentially leading to increased customer acquisition and long-term brand loyalty.

Join Advanced Adulting as a Founding Sponsor

Be part of a groundbreaking opportunity to connect with a highly engaged audience of adults navigating midlife and beyond. As a founding sponsor of the Advanced Adulting video podcast, you'll gain:

  1. First-Mover Advantage: Establish your brand as a pioneer in supporting content tailored for the Gen X demographic (ages 45-65+).

  2. Access to a Proven Audience: Leverage our existing loyal following of 300,000+ on social media, with over 80% in the target age range.

  3. Growth Partnership: Grow with us from day one, shaping the podcast's direction and benefiting from its increasing reach and influence.

  4. Multi-Platform Exposure: Gain visibility across video (YouTube), audio, and social media channels, maximizing your brand's exposure.

  5. Targeted Content Integration: Collaborate on creating relevant, valuable content that resonates with our audience's needs and interests.

  6. Lead Generation: Tap into a demographic with significant spending power and decision-making influence.

  7. Brand Association: Align your brand with a trusted voice in personal development for midlife adults, enhancing credibility and relevance.

  8. Exclusive Sponsorship Opportunities: Enjoy unique benefits such as dedicated episodes, executive features, and tailored promotions.

  9. Community Building: Engage directly with a growing community of midlife adults actively seeking products and services relevant to their life stage.

  10. Long-Term Value: Benefit from ongoing EVERGREEN exposure as episodes and clips continue to be shared and discovered over time.

As a founding sponsor, you'll be more than just an advertiser – you'll be a key partner in building a platform that speaks directly to an often-overlooked yet influential demographic. 

Join us in empowering people to navigate the complexities of midlife with confidence and purpose. This positioning emphasizes the unique opportunity to be part of something new yet backed by an established audience.

Contact: Bradley Richardson | bradley@bradleyrichardson.com | 972.839.8479

Schedule a call this week to discuss how we can create mutual value and design a customized sponsorship package for your brand. SCHEDULE A ZOOM CALL WITH BRADLEY https://calendly.com/bradleyrichardson/advanced-adulting-collaboration-discovery-call

ADVANCED ADULTING IS ABOUT HELPING “grown-a**” adults navigate the big changes & shifts that hit us all in midlife & beyond.

It doesn’t matter what your background, location, financial situation, education, or profession is… we are all going through personal, professional, health, and life changes by the time we reach our 40s, 50s, and beyond.

Maybe it’s your finances, career, marriage or relationships, retirement, children, health, caring for aging parents, menopause, happiness, loneliness, friendships, your mindset, aging, or simply figuring out what’s next and how to make the best of the rest of your life.

When you’re younger you don’t think about these things, or your perspective is very different. But who you are at 47 or 57 is a dramatically different human than you were at 27. There is no manual for how to navigate life events, transitions, ups and downs, reinvention, introspection, and uncharted territory at this stage of life.

YOU aren’t alone! I’ve been there… so have a lot of people.

I wrote the first business book for Gen X in my 20’s… now I’m in my 50’s

I’m Bradley Richardson. WAY back in the ‘90s, (When I was in my twenties and had hair) I wrote the very first business book for Generation X. It was called JobSmarts for TwentySomethings. It became a legit best-seller and was revolutionary at the time when we were being labeled as “slackers” and grunge and flannel were popular and we were just getting our adult lives underway.

NOW my 50s life, the world, and what’s important to me look very different.

And I’m not alone. 

Since then I’ve had 5 books published around the world about careers, parenthood, reinvention, and more, I’ve raised three grown kids, had a divorce, lost a parent, had a successful career in executive search and coaching, and MANY life changes along the way…

Now I help hundreds of thousands of men and women around the world each month navigate the changes and challenges we deal with at this stage of life. 

Through social media, content, and more…  I reach over 300,000 people aged 45-65+ each month where I share, relate, educate, and help them successfully navigate the common issues we all deal with in midlife and beyond.

I also partner and collaborate with leading brands and companies with whom I am aligned to connect them with this powerful audience through sponsorships, dedicated content, speaking, and more. 

As a lifelong connector, I use my experience and extensive 30-year network of some of the top authors, and experts in the world in their respective fields to educate, inform, create awareness, and connect people to ideas, resources, services, tools, and people that can help them at the stage they are in now AND for the rest of their lives.

Bradley Richardson is the creator of Advanced Adulting, where he creates content to help “grown-ass” adults navigate the shifts and changes of midlife. He is a 5x best-selling author, speaker, coach, and former executive who has been featured in The Wall Street Journal, Rolling Stone, Good Morning America, NPR, and more.

A fifty-something, 5th Generation Texan, and father of 3 grown kids, he can be found across social media and the web  @imbradleyrichardson where he reaches over several hundred thousand people every month through social media, a podcast, online meetups, newsletters, and more.

One of the leading voices in midlife personal development Bradley is considered one of the top influencers among people in midlife and beyond. With an engaged social media following of over 300,000, Bradley uses his professional and personal experience as an executive, best-selling author, and father to coach individuals in navigating the shifts, changes, and transformations of midlife and beyond. His clients have included professional athletes, executives, authors, law enforcement officers, educators, and more. He’s created courses, group, and individual coaching programs for people worldwide in such areas as relationships, career, personal, and professional development, reinvention, and more... A frequent guest on podcasts and media he is also sought out by major companies to spread their message to his highly engaged global audience.